I'm all for destabilizing meaning in language - upsetting the assumptions that underwrite our most treasured (and hence, buried) cultural narratives - hey, most of my research is in service of that project. I thoroughly enjoy watching such attempts in practice as well - kind of an artistic culture-jamming at the foundations of 'culture': language. But I admit that I do believe that intentionality has to be part of it: ignorant errors or profit-scrounging don't count.
Vegetables that are 'trans-fat free!'; low-fat fried chicken; 'lite' sugar ...
And today, on Facebook, ad advert for 'accurate and ethical [psychic] readings'.
What exactly makes them 'ethical'?
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