Sunday, January 20, 2008

local wide web

what follows is the review of my local neighbourhood, entirely cut and pasted from the interesting and somewhat scary website: http://www.upmystreet.com/

you can try it with your postcode (in the UK, at least - i didn't try any Canadian/international ones). i especially like the last line.

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Often, many of the people who live in this sort of postcode will be singles and sharers living in multi-ethnic areas. These are known as type 21 in the ACORN classification and 1.68% of the UK’s population live in this type.

Neighbourhoods fitting this profile are mainly found in Inner London and Outer Metropolitan areas such as Croydon, Harrow, Southall and Ilford. Here is an overview of the likely preferences and features of your neighbourhood:

Family income Medium
Interest in current affairs High
Housing - with mortgage Medium
Educated - to degree High
Couples with children Medium
Have satellite TV Low

These are metropolitan white-collar populations with high concentrations of ethnic minorities.

People are generally younger, typically under 40. There are some single parents, but most households comprise single people renting and sharing flats or terraced houses. The accommodation is small, often only one or two bedrooms. Around 35% of the population is black or Asian. Both minorities occur in broadly equal proportion across this type.

The level of education is above average, and jobs tend to be managerial or clerical. Levels of students, people working in the Public Sector and unemployment are all somewhat above the national average.

These people do not need cars given their urban lifestyles. Instead, they will get about by walking and using public transport. They tend to go to coffee shops, and lunch in pubs or restaurants on a regular basis. They may also spend time in an art gallery or going to the theatre.

Relatively high numbers have cable TV and DVD players. Reading, and sometimes religious activity also play a part in their leisure activities. They have some interest in current affairs and might be readers of The Guardian, Observer or Independent.

Increasingly they will use new technology such as telephone, PC and mobile phone for banking purposes. Many would like to upgrade to gold and platinum credit cards. More realistically, others are planning to pay off their debt.

This is a description of the type of neighbourhood to which this postcode has been matched, it is not a description of the postcode. The overview describes characteristics frequently found in these neighbourhoods. Since most postcodes include a mix of people we don’t expect everyone there will fit the description perfectly. Learn more.

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